Welcome to GalenaCRM

At GalenaCRM we are specialists in providing independent and impartial strategic advice for the specification, selection, implementation and project management of CRM systems.

If you are considering a CRM System for the first time and would like to discuss the benefits a new integrated system could offer or are looking to replace your existing CRM systems then give us a call on 0870 803 4556 or email us your requirements.

We offer a range of services from a simple application review of your current systems including an CRM system specification document to a full CRM system selection and implementation service. All our services are tailored to meet your exact requirements.

As an independent CRM consultancy, we are not an CRM vendor directory or receive payments from any CRM vendor - making us truly impartial and allowing us to provide an excellent service to our clients.

In the commercial world the importance of retaining existing customers and expanding business is paramount. The costs associated with finding new customers mean that every existing customer could be important.

The more opportunities that a customer has to conduct business with your company the better, and one way of achieving this is by opening up channels such as direct sales, online sales, franchises, use of agents, etc. However, the more channels you have, the greater the need to manage your interaction with your customer base.

Customer relationship management (CRM) helps businesses to gain an insight into the behaviour of their customers and modify their business operations to ensure that customers are served in the best possible way. In essence, CRM helps a business to recognise the value of its customers and to capitalise on improved customer relations. The better you understand your customers, the more responsive you can be to their needs.

CRM can be achieved by:

• finding out about your customers' purchasing habits, opinions and preferences

• profiling individuals and groups to market more effectively and increase sales

• changing the way you operate to improve customer service and marketing

Benefiting from CRM is not just a question of buying the right software. You must also adapt your business to the needs of your customers.

Selecting a new CRM system can be complex, require continual commitment from senior management and staff and be potentially very time consuming. The rewards are substantial, however, if the wrong system is selected or poorly implemented at the start, there will be little hope of a successful implementation that fully delivers on the finance and resources invested.